We engage in a business where we must always take all reasonable precautions to fulfil our responsibility in providing only Safe To Consume into the marketplace whilst simultaneously adhering to food safety standards, regulation and statutory compliances.
Our customers are the reason we exist. We must always anticipate customers’ needs and exceed their expectations, go extra mile to satisfy and delight our customers. We pledge to provide reliable, safe, hygienic, finest premium quality products with superior service at the best value. We must always service customer’s orders promptly and accurately.
Our suppliers and distributors are our business partner. We must build mutually beneficial and sustainable relationship with them based on mutual respect, trust, openness and an opportunity for them to make a fair profit. Meantime, we must constantly seek ways to minimize or reduce our expenses and operating cost whenever possible in order to maintain our products and services at most affordable prices.
Our people are our greatest asset. We must take good care of our employees. They must have a sense of security in their jobs. Wages and benefits must be fair and adequate, management just, hours reasonable, and working conditions safe, clean and orderly. Employees should have an organized system for suggestions and complaints. Our supervisors, executives, and department heads must be qualified persons of talent, educated, experienced, and capable. They must be persons of common sense, full understanding and fair minded. There must be opportunity for advancement for those qualified and each person must be considered an individual standing on his own dignity and merit.
Our community is our future success. We values diversity and preserves heritage. Whatever we do must be beneficial to the human nature, society and environment well being. We seek ways to optimize our resources to reduce wastes while safeguarding the ecosystems and nurturing the environment to promote a sustainable society. We must be a good citizen –– to support good works and charity, and bear our fair share of taxes. We must maintain in good order the property we are privileged to use. We must be responsive and proactively involve in promotion of civic improvement, health, education, and good government, and acquaint the community with our activities.
Our ultimate responsibility is to our shareholders. Business must make a sound profit. Reserves must be created, research and development must be carried on, continuous improvement plan must be implemented, adventurous programs must be thoroughly planned, and mistakes paid for. Adverse times must be provided for, adequate taxes paid, new machines purchased, new plants built, new products launched, and new sales & marketing plans plotted, reinvest in the people skills and knowledge. We must experiment with new ideas. When these things have been done the stockholder should receive a fair return.
